A monthly newsletter celebrating the entrepreneurs, makers, and local businesses powering Austin's economy.
Founder Matt Shook shares the unconventional playbook that kept the brand rooted in community even as it expanded across Texas.
What started as a single juice truck in 2009 has become one of Austin's most beloved wellness brands. Founder Matt Shook kept the company values intact while growing to 22 locations across Texas.
“We only expand when we can find the right people who love our mission as much as we do. No shortcuts.”
Chad Palmatier turned a passion for honest ingredients into a cult-favorite ice cream brand. Every flavor tells a story — from Texas honey to local pecan praline.
“We treat our scoop shops like community hubs, not just retail. Events, live music, and local collabs keep us connected.”
Matt Shook of Juiceland waits 3+ interviews before any offer. “Culture is everything when you scale.”
Lick's most powerful growth channel is still word-of-mouth. They reward superfans with free pints and early flavor access.
Instead of chasing vanity metrics, track “community love” — repeat visits, event attendance, and referral rates.
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